Seoul style guide

Image via Farfetch

What they're wearing in the Korean city's coolest fashion districts

It’s no secret that street style has taken the world by storm, indulging our inner globetrotter with its insight into what people are wearing all over the world. And Seoul, with its quirky spirit and allegiance to the avant-garde (not to mention a gaggle of mini style stars with wardrobes we can only dream of), is generally acknowledged to play host to some of the best there is.

With fashion week just around the corner, we’re putting the city under the microscope to get a local take on the where, what and how of Seoul fashion. And who better to help than models Kang Soyoung and Hajoon Jeong? The chic-seeking duo swapped the catwalk for the sidewalk to give us a guided tour of the areas that put Seoul on the sartorial map. 

FULL STORY APPEARS HERE.